Technology news

18 March 2019
Kroger has formed an integrated media and measurement relationship with Pinterest which enables advertisers to optimise Kroger's data for targeting on the social platform. Tracking shoppers from inspiration to purchase Through this partnership, advertisers will be able to track shopper behaviour from digital inspiration to purchase, effectively creating a closed-loop measurement system. Kro...
14 March 2019
Kroger is expanding its autonomous grocery delivery service to Houston, following an earlier test in Scottsdale, Arizona. Almost 1,000 deliveries completed as part of pilot program Kroger is working with self-driving vehicle company, Nuro, for the expansion of this programme. It will operate from two Kroger stores in the Houston market, making deliveries into four zip codes. Like Scottsdale...
12 March 2019
A.S. Watson and L'Oréal's AI and AR firm ModiFace have launched a virtual makeup service. Technology driving online and offline integration L'Oréal continues to work with A.S. Watson to develop better beauty experiences for shoppers. Last year, the two businesses launched ColorLab by Watsons . Now, they have launched a new technology that allows shoppers to discover and test makeup in...