Lidl and Kaufland’s parent company, Schwarz Group, is accelerating its digital development through a recent acquisition with software specialist Camao IDC, according to Lebensmittel Zeitun. Similar to Amazon Web Services, the group intends to launch its own cloud computing service for third party retailers.
Strategic expansion of digital and technological capabilities
With the acquisition of Camao IDC, Schwarz Group adds 70 digital and technology specialists to its existing capabilities. According to IT Director Christian Müller, the deal secures “resources in an important area of digitalization”, especially in the cloud computing business.
Camao IDC develops online platforms, augmented and virtual reality products and software solutions for both B2B and B2C companies across various industries. The Camao brand will continue to be used and the company will continue to provide its services to existing customers, such as Siemens and retail group Rewe.
The Coronavirus (COVID-19) pandemic accelerated the digital transformation
Schwarz Group explained the pandemic has accelerated its digital transformation with plans to build a new data centre of 10,000 sq m. The group also continues to expand its IT campus in Germany where thousands of new jobs are expected to be created by 2025.
With these new cloud computing services, Schwarz Group looks at offering similar services to other companies, such as Amazon Web Services. But for the German group, the high level of investments needed, and the low prices of competitors will be the main challenges to attract new customers.
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