Just Eat trials 3-minute drone delivery in Ireland

Nicola Knight
Senior Analyst - Food-To -Go
@IGDShopperNews

Date : 28 February 2020

Just Eat, the online food delivery company, will launch an aerial drone delivery trial in Ireland.  The company has partnered with drone delivery company Manna Drone Delivery for the trial which is set to take place in Dublin in March 2020. 

How it works

Manna claim to be the world’s first aviation-grade B2B drone delivery ‘as-a-service’ platform.  It will pilot its airborne logistics platform ‘in-a-box’ in University College Dublin with partners, Ben & Jerry’s ice cream and local premium food brand Camile Thai, via food ordering and delivery platform Just Eat.  The aim is to deliver to a large customer base with a sub 3-minute delivery promise from vendor to customer.

Future prospects

Over the last few years, we have seen numerous food delivery trials via Unmanned Aerial Vehicle (UAV) all over the world. Currently the trials have not achieved significant scale.  However, Manna’s CEO and founder Bobby Healy believes that UAV delivery will scale due to numerous reasons: ‘It's clear that Drone delivery provides a faster, cleaner, safer, cheaper and higher quality alternative to road-based delivery.

The technology could transform online food marketplaces, restaurants and dark kitchens.  However there are still challenges regarding regulations to ensure UAVs are safe in all operating conditions. 

In Ireland, Just Eat has over 2,100 takeaway restaurants online. More than 80% of customers order either via the app or on mobile device with the Just Eat app downloaded over 2 million times since it was launched in Ireland five years ago.

Watch the promotional video for the Just Eat trial here.

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