Aeon Japan’s Regi Go checkout solution

Charles Chan
Senior Retail Analyst
@RetailAnalysis

Date : 17 June 2020

Aeon has been introducing its Everywhere Cash Register Regi Go service at some of its stores in Japan. The solution was launched in February, allowing shoppers to checkout more efficiently.  

Available at 20 stores

Currently, around 20 stores across AEON and AEON STYLE banners in Tokyo, Chiba and Kanagawa have made the service available. An increasing number of customers are seeking faster and more efficient shopping trips. Regi Go allows customers to scan barcodes of products with a dedicated smartphone provided by the retailer. Shoppers then use a dedicated cash register to check out.

Aeon will develop a Regi Go mobile app to upgrade the service

To provide customers new value, Aeon is planning to add a recommendations function, menu suggestions and information on bargain products to users.

Minoru Yamamoto, Aeon’s System Planning Director, said, “This autumn, we will have customers' smartphones download the application in addition to smartphones for renting, and we will be able to scan and make payments with our own smartphones.”

Our view

With personal hygiene and safety in-store key considerations for many shoppers, communicating with customers that the retailers’ smartphones are routinely sanitised to prevent the potential spread of COVID-19 is important. When the mobile app is launched, customers are likely to feel a greater reassurance to use Regi Go.

Aeon’s latest initiative is well aligned to its Digital Shift priority. In Japan, ecommerce penetration in food and grocery remains low relative to markets like China, where mobile apps on the customers’ smartphone for both scan & go and on-demand fulfilment are already widely adopted.