Sainsbury's has launched the full digitisation of its Nectar loyalty scheme, following successful trials - with a new website, app and personalised offers.
New app and website launched
From October 2nd, customers will be able to access new weekly offers using an enhanced app and website. Personalised bonus Nectar points will also be available on products they buy regularly at Sainsbury’s, based on their spending patterns, in addition to the standard 1 point for every £1 spent.
Weekly offers, delivered digitally
Each week, customers will receive unique offers via the Nectar app on their phone or on the website and will gain points by saving the offers they like before they shop. In addition to points offered at Sainsbury’s, customers will be able to receive other regular promotions, such as money off at Sainsbury’s and Nectar bonus point events, digitally. Customers will also be able to see offers from hundreds of Nectar partners, including ASOS, Debenhams, Next Topshop and Not on the High Street.
Digital shoppers spend more
The development of digital Nectar should boost customer loyalty at Sainsbury's. Launching the app, Chief Digital Officer, Clodagh Moriarty revealed that customers who shop in-store and online at Sainsbury's spend 2.4 times more than those shop at stores only and that full omnichannel shoppers spend 3.1 times more and are also more loyal. She added that 11% of Sainsbury's shoppers had started using its new Smartshop app and that their spend was 18% higher than other customers.
Making rewards more personally relevant
James Moir, Managing Director of Nectar commented: “We’re delighted to be unveiling a new world of Nectar to our customers, making it easier than ever before for them to get the most out of our hundreds of partners and rewards on offer. During the trials in Wales and the Isle of Wight, we listened to what our customers wanted and how they like to receive offers, in an increasingly digitised world. This led us to a change in direction for the Nectar scheme, enabling our customers to have a much more personalised experience with offers that are completely unique to them.”
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