Insights

The Spanish market leader continues to innovate across its network and remains focused on the evolving to shopper demand. Mercadona is committed to reducing prices and emissions whilst increasing its presence in Portugal and strengthening its online presence since the pandemic.   Mercadona cutting prices, saving €200m for shoppers Mercadona is well known for its EDLP strategy in the Spanish...

As part of the food and consumer goods industry’s shared ambition to halve the environmental impact of the UK packaging system by 2030, IGD has launched a new heatmap report to highlight where the opportunities for action lie in UK supermarkets. ‘ Packaging: which supermarket categories have the biggest opportunities for action? ’ is a free report that aims to help industry take action and r...

A round-up of recent announcements from Asda. Online customers to receive updates via branded text messages Asda will become the first major UK retailer to use branded SMS text message updates for online customers. The move aims to provide peace of mind to customers receiving text updates that the messages are genuine, reducing the number of failed deliveries. Asda has partnered with ...