As CPG suppliers adjust to a more stabilised trading environment, we highlight 10 issues which are front-of-mind as they trade through the next phase of the pandemic.

In our quarterly survey of companies operating in the CPG industry, we look at at how they felt about eight business activities and how they believed this might change over the next six to 12 months.

Beyond flexing their trading strategies, product suppliers have taken a broader role in supporting the fight against the Coronavirus pandemic. In this presentation, we highlight four pillars around which these have been clustered.

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One of the key trends of the COVID-19 pandemic has been the surge in sales for large CPG suppliers, with a significant presence in core, centre-store categories. Conagra Brands has identified 12 consumer behaviours centred on re-discovery and discovery that are fuelling the growth of its brands.

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As retailers seek to reassure shoppers on hygiene and cleanliness, we look at how businesses in other sectors are enhancing their brands in this area, including partnering with two leading CPG suppliers. A safe place to work and shop Providing associates with a safe place to work and consumers a safe place to shop has become a priority for food retailers as they navigate the coronavirus pan...
We look at how McCormick expects to benefit from the shift to at-home consumption and home meal prep beyond the current phase of the COVID-19 pandemic.  Second quarter performance The company saw sales increase 7.6% in the second quarter, with operating income up 24%. The sales growth was mainly driven by consumers cooking more at home, with sales through its consumer segment up 26%, althou...
Leading US streaming service, Roku, has partnered with Kroger to improve targeted advertising. New shopper data programme Kroger Precision Marketing (KPM) which is Kroger's media advertising business, has data from over 60 million households. It is joining forces with Roku to launch a new shopper data programme. The aim is to improve targeting and measurement of television advertising, whic...

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