21 April 2021
We look inside the first Shell Café concept located along the A16 motorway in Hendrik-Ido-Ambacht, Netherlands.
Our view
Fuel remains the primary mission at forecourts, but a relevant food offer can convert ‘just for fuel’ missions to more regular in-store purchases. In Europe, for example, coffee is a very important mission, often an everyday routine purchase, so getting this right is vita...