As Ahold Delhaize USA announces the roll out of same-day delivery and the opening of a tech office, we look at how the retailer and its banners is embedding solutions to help it win with shoppers.
Stop & Shop extends reach of same-day pickup service
Stop & Shop has announced the launch of same-day online pickup for shoppers at 20 stores in Massachusetts, Rhode Island, Connecticut and New York. Shoppers make their purchases on Peapod.com before selecting which of the 20 stores they want to collect their orders from. Shoppers then arrive at their store of choice, where between four to six spots have been created to enable the service to better serve shoppers, at the arranged pick-up time. Customers are charged US$2.95 for the same-day service.
Shoppers will be able to select from a wider range than is available in-store. The addition of the service at Stop & Shop comes after it being available at Giant and Martin’s banners. Ahold Delhaize has said it is aiming to add 600 new click-and-collect sites in 2019, with Stop & Shop set to account 175 of them.
Commenting on the service’s launch, the president of Stop & Shop, Mark McGowan, said: “ As we continue to improve the omnichannel experience for our customers, we plan to roll out 175 of these ‘click-and-collect’ locations by the end of the year. We’re excited to offer our customers the convenience of shopping online for the all the products available at their local store, which they can now pick up in just a few hours.”
Ahold Delhaize USA’s Retail Business Services opens tech office
Ahold Delhaize USA’s Retail Business Services (RBS) has opened a tech-focused office. The site will include an innovation lab and an incubator for tech start-ups. RBS said the site would be able to house 200 IT associates who will be able to provide technology services for all the retailer’s chains. RBS provides Ahold Delhaize USA brands with services and support in merchandising, marketing, private label, store operations, pharmacy, sourcing, financial, communications, supply chain and other areas.
Commenting on the launch, RBS’s executive vice president of IT and chief information officer, Paul Scorza, said: “We’re excited for this new space as we continue to expand our team. Whether it’s through our co-op program that brings college and graduate students into our innovation lab for six-month rotations, full-time hiring or partnerships with start-ups, universities and others, we’re always in the market for top talent to support our mission of creating the next generation of grocery retail.”
Ahold Delhaize promotes use of AI
Speaking at the AI Summit in London, Ahold Delhaize’s global chief information officer, Ben Wishart, has said the retailer is using AI in several pieces of its business. Wishart said three different types of the technology were being used to improve its operations for its shoppers. First, he said machine learning was being used to help the retailer ‘get better at predicting’ and to help it optimise local assortments to meet shoppers’ needs. Machine learning was also being used to better personalise offers for individual shoppers.
Secondly, Wishart said it was being used to automatically scrape data from sources like social media to help it improve the way it engages with shoppers. Finally, he said AI was being used to better employ and use automation-driven solutions in-store, in its back office operations and in its supply chain.
New appointments at two banners
Ahold Delhaize USA has made two new appointments, changing its leadership team at Stop & Shop and Giant Food. At Stop & Shop, the retailer said Mark McGowan, president will be leaving the company, to be replaced by Gordon Reid, who is presently president of Giant Food. The second appointment will see Ira Kress become Giant Food’s interim president. Both Reid and Kress will assume their new roles in late July, while McGowan will remain with Stop & Shop until the end of 2019, at the company’s request, to ensure a seamless transition.