Amazon has started to sell its private label Whole Foods Market products through some of its European websites. Certain products are now available on the German, French, Italian and Spanish Amazon web stores, Tijd reports.
A range of dry food products sold
So far, customers have been able to purchase nuts, couscous and dried fruit from the Whole Foods range. The packaging has been adapted to native language of each country. In the UK Whole Foods products were already available online, where Amazon has physical supermarkets.
Following Amazon’s acquisition of the natural and organic specialist in 2017, it has aimed to reduce pricing in the core Whole Foods chain, this also applies to Whole Foods products online. This has led to Amazon ending plans to expand its value-focused Whole Foods Market 365 stores.
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