Italy: investing in stores and private labels

Date : 25 January 2019

We round up the latest news from Italy-based retailers Pam, Selex and Unes.

Pam acquires 16 Arimondo Stores…

Pam has acquired 16 stores in Genoa, Savona and Imperia from regional retailer Arimondo. The acquisition follows a commercial partnership agreement signed between the companies in November 2018. The partnership aims to offer customers “a richer and more innovative range, at always convenient prices”.

The former Arimondo stores in Liguria will stock Pam’s private label ranges. Pam’s loyalty programme, Carta Per Te, will be extended to the stores as well. Separately, Pam said it hopes to open six new stores in Albissola, Albenga, Genoa, Loano, Rapallo and Sanremo in 2019.

…While Gruppo Abate sells 35 stores

Elsewhere, Selex member Gruppo Abate has sold 20 supermarkets and 15 franchised stores to Ergon. Ergon is a part of the Sicilia Discount consortium of which Gruppo Abate is a member. Gruppo Abate said it is currently receiving and evaluating offers as it tries to sell more stores.

Unes’s premium private label increases market share

Separately, according to the retailer, Unes’s premium private label brand, Il Viaggiator Goloso, saw a 50.4% increase in turnover to €150.7m in 2018. The brand also increased its market share from 12.1% in 2017 to 16.9%.

During 2018, Il Viaggiator Goloso launched its first branded SKU in the fruit and vegetable segment, the Ippolito orange. More recently, it launched a frozen pizza line comprising three variations.

All Unes’s private label lines are available in its hypermarkets and convenience stores. They are also present in the four branded Il Viaggiator Goloso stores in Milan and its surrounding areas.

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