Sobeys reinvigorates premium-tier private label with new brand launch

Date : 08 December 2020

Stewart Samuel

Program Director - Canada

As part of a broader reinvention of its private label business, Sobeys is transitioning its premium-tier private label range to the new Panache brand. Transitioning from Sensations by Compliments The Panache brand started to appear in-stores last month as part of the retailer’s unique…
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