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Despite the challenges created by the pandemic, private label has been able to hold its own and gained share in several European countries. See how the share compares for several countries in 2020 and the three-year trend for sales in volume and value terms.
In this presentation we look at four themes driving private label innovation in Western Europe.
We look at 10 retailers, from Albert Heijn to Lidl and SPAR Austria and others, winning with private label in Western Europe.
SPAR International has launched a new private label brand range across Europe, under the SPAR N°1 Value brand name. The company said the range was aimed at providing ‘shoppers with an even wider choice of quality, everyday essentials at great prices’.
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To survive and indeed thrive, businesses need to know and understand these four forces and assess the potential impacts and opportunities for their business, and then apply this thinking to their future plans and strategies.
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