Canada’s leading food retailer, Loblaw, has launched several new plant-based products as part of its President’s Choice private label range.
Strong on-shelf identity
The new range covers several different product categories including frozen desserts and meat-less burgers. Using a green design concept, which incorporates a new ‘Plant-Based’ leaf logo, the products can be easily identified on-shelf. The products sit within its President’s Choice range, which is Canada’s largest food brand. The launch reflects Loblaw’s innovative approach to private label development and forms part of its broader PC Insiders Collection summer campaign.
Source: IGD Research
Growing consumer demand
Plant-based products have been gaining significant traction with both consumers. In North America, BeyondMeat has emerged as one of the fastest growing companies in the segment. Several retailers have been running in-store campaigns to highlight the availability of the company’s products within their stores. BeyondMeat, along with one of its key competitors, Impossible Foods, have also signed several restaurant and food-to-go partnerships, including with leading burger chains A&W and Burger King, as demand for their products has grown.
Growing focus for food retailers
Retailers have been quick to respond to this. In addition to Loblaw, several other retailers have launched new ranges. UK-based Sainsbury’s added several products to its ‘Sainsbury’s Love Your Veg!’ private label range earlier this year. M&S has launched a 60-product range of plant-based meals, snacks and ingredients under the Plant Kitchen brand. This new range was developed to make plant-based food more exciting. Last year, Aldi in the US launched a new range of products under the Earth Grown brand. The meat-free range also includes several vegan products. Over the next 12 months, we expect this to be an area of growing focus for retailers as the trend becomes much more established.
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