Using IGD's 'Global retail trends 2019' as a framework, we explore how private label and brands are evolving and consider the implications of this.

We visited the top three discount retailers to observe what is driving the dynamic growth of the channel and to get a better understanding of their relationship with suppliers.

We take a look at the drivers of private label growth and the current trends globally.

Latest News
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Kroger will launch its own range of meatless and plant based products under its Simple Truth private label brand. It is also partnering with the Plant Based Foods Association (PBFA) to determine the impact to plant-based products, conventional meat sales and customer engagement through locating plant-based products in the meat aisle.

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Target is launching a new private label food brand, Good & Gather, which will become the main spearhead range in the category. This reveals a renewed ambition to get after its customers’ food spend, in-store and online. Phasing out Archers Farms and Simply Balanced Next month, Target will launch the Good & Gather range, with 650 products introduced into stores. This will be ramped up to ove...
Dollar General launches new affordable private label beauty range, Believe Beauty, according to a report from CNN. Benefiting from the influencer impact In March, Dollar General launched its new private label beauty range, Believe Beauty. The range includes a variety of cosmetics such as lipstick, eyeshadow and foundation. All 150 products within the range are priced at $5 and under, des...
According to Lebensmittel Zeitung, Aldi Nord and Aldi Süd in Germany are set to align the sourcing of their private label brands by the end of 2020. Aligning sourcing and strategies In Germany, the two companies already work together. Aldi Nord and Aldi Süd started joint discounted price campaigns on branded products in January 2019. The two companies also work closely on sustainability a...

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