Private label in Europe

Jon Wright
Head of Insight

Despite the challenges created by the pandemic, private label has been able to hold its own and gained share in several European countries. See how the share compares for several countries in 2020 and the three-year trend for sales in volume and value terms.

Read the other reports in the series:

  1. Private label trends in Western Europe
  2. 10 retailers in Western Europe winning with private label