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Lucy Ingram Analyst @fromigd
Variety discounters are an increasingly important part of shoppers’ repertoire. As a result they are a growing competitor set for other channels. In this report we help you understand the key UK variety discounters; B&M, Home Bargains, Poundland, Poundstretcher and Wilko further. We look at five key questions about where the channel is currently, and where it is likely to go in future.