Coronavirus (COVID-19): where will demand be focused next?

Dan Gillett
Shopper Insight Manager
@IGDShopperNews

This report is the last in a series of reports we have written on shopper behaviour as a result of Coronavirus (COVID-19).

  • How shoppers have reacted so far
  • What next for shoppers

This report follows on from the latter report, investigating some of the claims that shoppers made but at a deeper level. Here, I will look at the categories and retailers that shopper behaviour has changed in.