We look at Walmart’s new pet care related ventures including an online pet pharmacy, expanded pet food range and the launch of in-store veterinary clinics.
Dedicated website for low cost pet prescriptions
Having built a significant pet care business, both in-store and online, Walmart is investing to grow its share, both in traditional categories and expanding into related areas. The retailer has launched a new website, WalmartPetRx.com, offering low cost pet prescriptions for dogs, cats, horses and livestock. Over 300 brands are available within the service, with medications to treat conditions such as flea and tick, heartworm, allergy and arthritis. Customers can also take advantage of free two-day shipping on orders over $35. Later this year, Walmart will make the top 30 most requested pet medications available through its in-store network of over 4,500 pharmacies.
Enhancing branded and private brand pet food ranges
The retailer is also enhancing its pet food offer. Over 100 new brands are being added to provide more organic and grain-free options. The range includes new products from health-conscious brands such as Blue Buffalo, Greenies and Hill’s Science Diet. Walmart is also introducing more premium and free-from options within its private brand ranges.
Re-purposing in-store space with new vet clinics
One of the most interesting developments is the addition of veterinary clinics to its stores. Over the next year, it plans to open 100 clinics within its stores, starting with nine in the Dallas-Fort Worth area over the next two months. In addition to offering convenient access, the clinics will aim to save customers 40-60% on vaccines, minor illness packages and exams. Developing these clinics aligns with Walmart’s plans to expand the range of services that it offers in-store, as it looks to re-purpose excess space within its hypermarkets. Over recent years it has started to establish its own primary network of Care Clinics and introduced new foodservice offers as part of this programme.
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