7-Eleven, Inc. is launching almost 100 new exclusive products in 125 stores located in and around Los Angeles in the U.S.
Offering shoppers healthier options
The new products target shoppers looking for keto, paleo, vegan, organic, high-protein, low-glycemic, gluten-free, nutrient-dense, plant-based and cold-pressed options. The unique assortment also includes better-for-you sips and snacks for on-the-go.
7-Eleven’s Vice President of New Business Development, Chris Harkness, said, “Customers are demanding healthier options, and we know LA customers are leading the country in health and wellness trends, always willing to try the newest and most innovative products and services. In the past, 7-Eleven's LA stores have shown great success with food and beverages on the leading edge of these trends."
How were the products chosen?
Last year, 7-Eleven invited companies to introduce their products at its first "Next Up" emerging brands event held at its Store Support Centre in Irving, Texas. Over 300 brands applied, and 70 companies were invited to participate. Over 1,000 7-Eleven employees sampled the products and voted on their favourites.