We round up the latest innovations from Ahold Delhaize as it invests in ecommerce, health-focused solutions and ranges in the US, Belgium and the Netherlands as it looks to drive its ‘Leading Together strategy’ across its operations.
Peapod partners with food writer for new solutions…
Ahold Delhaize’s US-based ecommerce operation Peapod has partnered with food writer Mark Bittman. Through the partnership Peapod will feature recipes from Bittman’s book ‘Dinner for Everyone’ and make several of them shoppable through the website. Shoppers will be able to purchase all the ingredients they need for the recipe through a click-to-cart solution. Finally, Peapod will also offer an exclusive meal kit option from Bittman’s cookbook that serves two or four people.
Commenting on the partnership, Peapod’s senior vice president of merchandising, Spencer Baird, said: “At Peapod we work to simplify grocery shopping, menu planning and meal time. The partnership with Mark and collaboration on the meal kit is another way we want to support making dinner time enjoyable and approachable for shoppers.”
…As Giant expands grocery pickup service
Meanwhile, as Ahold Delhaize looks to expand its online coverage, one of its banners, Giant Food Stores, is expanding its grocery pickup service to more stores in central Pennsylvania. The retailer said shoppers could purchase goods through either its website or Peapod, with orders collected at one of the Giant stores.
Albert Heijn to partner with Dutch football association…
Ahead of the women’s football World Cup in France, Albert Heijn and the Dutch football association (KNVB) have announced a three-year partnership deal that will run from September 2019 to December 2022.
There are three elements to the deal whereby Albert Heijn will partner:
- With the Dutch women’s football team (OranjeLeeuwinnen)
- With Orange fans
- With the KNVB’s healthy food programme
The latter part of the deal will see KNVB and Albert Heijn jointly launch a pilot project to offer a selection of tasty and healthy food items in a selected number of canteens.
…As it prepares to roll out Nutri-Score food label
Separately, and following Delhaize’s adoption of the label, Albert Heijn has said it will introduce the Nutri-Score food label in the Netherlands. The retailer said it the initiative was aimed at helping ‘to make healthier eating an everyday reality for customers’. Albert Heijn said the use of Nutri-Score followed the successful trial at Delhaize and forms part of the retailer’s aims to have product nutritional navigation systems in place across all its markets by 2025.
Delhaize stores add Bol.com collection points
Delhaize has announced that, as part of a trial, shoppers in Antwerp can collect orders made on Bol.com at its stores. The service, which has been available in the Netherlands for a long time, will enable Delhaize to offer a service that meets shoppers’ non-grocery purchasing needs in a store where they are buying their groceries. Delhaize has said if the trial proves successful, the service will be expanded to all stores in the Dutch-speaking region of Belgium.