Woolworths unveils its next generation store

Date : 11 November 2016

Australian retailer Woolworths has opened the first of its “next generation” stores, featuring expanded fresh food sections and an increased health range.

Focus on health and fresh

The store reopened at Warringah Mall on Sydney’s Northern Beaches, after a multimillion-dollar upgrade, and it offers a more modern and convenient shopping experience.

The supermarket says customers’ health will be a key focus of the new store rollouts. Loose organic fruit and vegetables will be on offer, while 26 bays in one aisle are solely dedicated to healthy eating options, with a large selection of new on-trend health foods and choose your own bulk foods and nuts.

Other features include an expanded sushi section, dedicated butcher, in-store bakery with a cake shop, and a cheese room with a dedicated full-time cheese expert.

New stores help improve the retailer’s culture

 “The Warringah Mall store represents the largest investment to date in our store renewal program and has been designed following a great deal of time spent understanding what our local shoppers are looking for,” said the format development director Rob McCartney  in a statement. The retailer plans to have 80 locations in the new style — 20 new and 60 refreshed — and 50 with front-of-store upgrades this financial year.

Last month Woolworths CEO Brad Banducci also said to the media that he was cautiously optimistic about how the new look would improve the culture at Woolworths. He said “listening to customers, staff and suppliers” was a key part of the changes the supermarket was making.

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