Top stores to see in 2017: part 3

Date : 29 December 2016

With our team of analysts visiting over 20 countries in 2016, we’ve identified the top stores you should visit in the year ahead to see some of the key trends shaping format development in the sector. Here’s our final instalment of a three-part series. Click to view part 1 and part 2.

China: Easy Carrefour, Gonghe, Shanghai

Carrefour China introduced Easy Carrefour, a new neighbourhood convenience concept, in Shanghai at the end of 2014, to capitalise on the growth in proximity shopping. These stores feature food-to-go options with seating, fresh produce and offer free wi-fi as well as parcel collection services for online shopping. The retailer is currently operating 16 stores under this banner in China.

Source: IGD Research

Why we chose it

  1. The store offers a wide food-to-go selection, with both Asian and Western foods and beverages, driving footfall and increasing dwell time in-store.
  2. The store differentiates itself from other convenience store chains by carrying a much broader range of fresh produce at the same price as in Carrefour's hypermarkets.
  3. The store is ‘connected’ with free wi-fi, kiosks for various services, QR code to promote its account on social media and parcel collection for online shopping.

Vietnam: Emart, Go Vap, Ho Chi Minh

Emart, South Korea's largest hypermarket chain, opened its first Vietnamese branch in the Go Vap district of Ho Chi Minh City in December 2015. This is a 12,000 SQ M hypermarket.

Source: IGD Research

Why we chose it

  1. The retailer has designed an impressive centre store, with a dedicated zone for shoppers to trial drones and other electronic products.
  2. Its food-to-go section also includes a wide variety of international foods, prepared freshly in-store by well trained staff.
  3. Emart highlights its strengths in its private label range, No Brand, which provides a clear value proposition and point of difference for the retailer to stand out from the competition.

Australia: Woolworths, Warringah Mall, Sydney

Woolworths relaunched this store in November 2016 and is the latest iteration in the retailer’s efforts to renew growth across its portfolio. The store takes on a completely new design to a typical store, with an opened up store entrance, new layout, better fixtures and lighting, plus a more consistent colour scheme throughout.

Source: IGD Research

Why we chose it

  1. The new format offers an excellent fresh food hall as you enter the store, with low level units and great sightlines. The use of wooden fixtures, chalk boards and new lighting, really helps the retailer re-establish its slogan, as ‘the fresh food people’.
  2. The store features Australia’s strongest health food range, including single pick organic fruit and vegetables, as well as 26 bays in one aisle dedicated to on-trend health foods.
  3. Upgraded services are also on offer with more space given over to bakery, new sushi, meat and fish counters, plus a cheese room, with its own dedicated full time cheese expert.

Subscribers: click here to see all 15 stores that made our top picks list for 2017, including our analysis of what’s next for each of these formats.

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