On our trips to France this year, we have seen how organic (Bio) ranges are gaining popularity.
Taking centre-stage in the store
Organic products are becoming more prominent in large and small formats. In Carrefour and Géant hypermarkets, we saw extensive organic sections in fresh produce and ambient grocery. Both retailers are devoting more space to the ranges, and merchandising products in a single location to help customers who specifically look for them.
Carrefour, Lille
Géant, Amiens
Source: IGD Research
Growth in organic-only formats
Bio c'Bon and Biocoop are two of the best organic formats we have seen. Bio c'Bon has around 100 stores and stocks a wide range: fresh produce, cheese, wine, cereals. It also has a self-serve section. Biocoop has more than 350 stores in France. They stock around 300 lines which can be bought loose and in bulk, allowing customers to choose the amount they need and reducing the amount of packaging used.
Bio c'Bon, Lille
Biocoop, Paris
Source: IGD Research
It's not just about food
When people think about organics, food tends to be the first thing they think of. In Système U, its organic range U bio also extends into non-food products.
U Express, Lille
Source: IGD Research
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