Sweden: organic expansion & urban gardens

Date : 02 November 2016

We review the latest news from Sweden including Paradiset's expansion plans and Coop Sverige's urban gardens pilot.

Paradiset targets 16 store openings

Organic chain Paradiset is targeting the launch of 16 stores within the next five years, with its next store due to open in the Sickla shopping centre in Nacka. The retailer also hopes to offer an online service in 2017.

Sweden is the world leader for organic growth

Commenting on the development, founder Johannes Cullberg said, ‘The timing was incredibly right for us. Organic sales in 2014 increased by 38%. In 2015, it reached 39%. That is the highest increase in the world… Awareness, demand and knowledge is increasing all the time, and we had the right idea at the right place at the right time’.

Earlier this year, IGD visited a Paradiset store Stockholm where we were impressed with the rustic look and feel, extensive ranges, counters and self-serve shop by weight products.

Coop Sverige pilots rooftop urban gardens

Coop Sverige has become partners with urban farming concept, Bee Urban Farmers, which has seen the introduction of using store rooftops as urban gardens, including the use of beehives and solar panels.

Commenting on the development, Björn Larsson, Marketing Director at Coop said, ‘We are now making large investments to develop and renew Coop stores in three distinct formats. When it feels natural to take advantage of the store’s full potential [we will] also use ceilings to create a greener Coop’.