SPAR International evolves in Russia, Georgia and Norway

Date : 30 August 2016

With SPAR International’s global strategy aimed at growing its partners and embedding multi-channel capabilities, we look at developments from operators in Russia, Norway and Georgia, who are driving forward these initiatives.

SPAR adding ecommerce service in Norway

SPAR’s operator in Norway, NorgesGruppen, has launched ecommerce at the banner, marking the addition of the service at the second of its fascia in the country, after Meny. The service is set to be launched in September and will be offered from selected stores in Oslo and Ålesund initially before being expanded thereafter. The launch of the service follows a successful trial and will see orders completed through in-store picking.

Elsewhere, earlier in August discounter REMA 1000 acquired a 10% stake in Norwegian pure play online retailer

SPAR Georgia expanding through sub-licencing

After announcing its entry at the end of 2014, SPAR has announced that it will look to expand its store base in the country through sub-licencing the brand to independent store owners. The first location to be opened under such an agreement is in the region of Samegrelo-Zemo Svaneti in the west of the country, where an independent store owner will run a 197 sq. m SPAR convenience store.

SPAR Russia continues to enjoy strong sales growth

SPAR Russia has said that it grew ahead of the market in 2015, with an overall increase in sales of 19%, albeit with this strongly underpinned by inflation in the country and the addition of 75 new stores. Discussing its performance the retailer spotlighted the performance of its private label ranges, which saw sales growth of 61%.