Scandinavia: forecourt & organic update

Date : 06 October 2016

We round up the latest news from Denmark and Finland where Reitangruppen is re-branding forecourts, Coop Danmark is promoting organic and S Group is enjoying growth in the sale of organic products..

Reitangruppen re-brands Uno-X forecourts

Reitangruppen is to re-brand 87 of its 262 Uno-X petrol forecourt stores as Bonus. This will allow Reitangruppen to ‘create an environment where personal service, store sales and other activities will be strengthened’, according to Director of Uno-X Automat, Michael Norden.

In related news, earlier this year, Couche-Tard completed the acquisition of Dansk Shell's retail business, comprising 315 service stations and other assets.

Irma on organic drive

In Denmark, where organic share of sales is one of the highest in Europe, Coop Danmark’s Irma chain has launched a new advert promoting organic, alongside a dedicated promotional leaflet. This is part of its ambition to grow organic to represent 50% of sales (up from approximately 30% today).

More broadly Statistics Denmark shows that dairy and fresh produce are the two categories with the highest organic share, at 28% and 26% respectively.

Organic sales at Lidl in Denmark also grew by 50% in 2015.

Elsewhere in the region...

In Finland, market leader S Group is also enjoying growth in organic, with the retailer revealing that sales are up 20% versus last year, while around 1.6 million of its shoppers have purchasing organic so far this year. Products that are seeing the strongest growth include coffee, cheese and fresh produce. The shopper demographic where organic products are proving most popular is with women aged 30-44, followed by men of the same age.