Vietnam’s largest retailer Saigon Co.op has launched a new retailer format Sense Market in HCM City, combining traditional food market with modern retailing.
A new format combining modern and traditional trade
The new Sense Market was developed by Saigon Co.op and Saigon Co.op Investment-Development Company and it explores a new way to approach modern retailing in a country, where the majority of the grocery market is dominated by traditional trade.
Located at 23 Park’s Zone B in HCM City’s District 1, the Sense Market covers more than 5,000sq.m and consists of the 1,500sq.m Asiana Food Town, featuring nearly 100 street food booths selling foods of different countries. It also has 400 booths selling different kinds of products at reasonable prices.
Sense Market is also home to Co.op Food, a post-office service counter and foreign exchange counter.
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