Iceland has entered China via JD Worldwide

Date : 20 April 2018

UK retailer Iceland is partnering with JD.com to make its debut in the Chinese market.

Flagship store on JD Worldwide

The Iceland flagship store on JD.com’s cross-border ecommerce platform, JD Worldwide carries six key categories: snacks, beverages, baking, baby, skin care and personal care. There are . Popular products available on the store include Iceland’s own-brand biscuits, cereals and sauces, as well as a selection of cosmetic products from brands such as Pulsin, Re-gen, and Soft and Gentle.

A win-win for the two retailers

The launch of the Iceland store comes as the demand for premium imported products is soaring in China, as consumers increasingly choose quality over price.

Iceland founder Sir Malcom Walker said: "Iceland never stands still. The rapid growth and opportunities the market in China offers were significant, and we decided it was time to act. JD.com is a magnificent partner for us and we are excited to see the response of customers in China to our product range."

JD.com said that in the three years since its Worldwide division started bringing overseas retailers on board, 20,000 brands from about 70 countries and regions have established stores with it.

Yang Ye, General Manager of JD Worldwid said: " We’re delighted to be working with Iceland to bring their renowned products to Chinese consumers for the first time. With consumer demand for imported British products growing rapidly, this is an ideal time for a respected brand like Iceland to enter the China market. Iceland adds to the growing number of British brands on our platforms as we continue our push to bring the best of Britain to Chinese consumers."

 

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