The Villar Group has revealed that it is investing an additional PHP1.4b (US29.6m), through its retail arm All Value Holdings, to expand its All Day Supermarket chain in the Philippines.
10 new stores in two years
All Day Supermarket saw its third and largest outlet open last week in Vista Mall Sta. Rosa in Laguna. This followed the opening of the first two stores in Vista Mall in Taguig and Starmall Edsa-Shaw. The Sta. Rosa branch is the group’s largest, with a floor area of 4,500 square meters.
Two more branches are expected to open before the end of the year and plans are underway to build five more branches in 2017, leading the total number of stores to 10.
All Value’s chairman Manuel B. Villar Jr. said the group had experienced early success in the supermarket business. Villar is a property tycoon, better known as the founder of Vista Land & Lifescapes and a former senator.
Retail competition is expected to be further intensified
The Philippine retail market is highly competitive, with domestic retailers leading the way. All Day Supermarket is going to compete directly with Sy family’s SM Retail group, Lucio Co.’s Puregold Price Club, Robinsons Retail, as well as Cebu-based Metro Retail.
Apart from All Day supermarket, All Value also operates other retail subsidiaries, including home decor and furniture stores (All Home), convenience stores (All Day convenience stores), and coffee shops (The Coffee Project).
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