Aldi in Australia has announced it will look to improve its fresh food
offering over the next year, with a new buying process, more in-store innovation
and Australian grown produce.
1. Centralised, long term and local supplier contracts
Aldi Australia is rolling out a new centralised buying model for fruit and
vegetables. The new model will look to develop more longer term and flexible
supplier agreements, as the retailer looks to improve the quality of its offer
in-store. As well as streamlining the current process, the retailer will also
look to source more products from within each state in order to improve product
freshness and reduced shelf edge prices.
2. More space in-store for fresh food
The new process is part of broader developments by the retailer to enhance
its offer, which includes store refreshes and broader ranges. Over the past 18
months, Aldi has been trialling new formats in Australia, such as its store at
Manly Wharf, Sydney and the retailer aims to continue rolling out new stores
that have more space dedicated to fresh and chilled products. As part of this,
the Aldi will be overhauling how its displays fruit and vegetables, plus
expanding its offer.
3. Australian first sourcing policy
The final part of its plans will see Aldi continue to source more products
from within Australia, something we have seen evolve over the past few years. As
part of an independant audit Aldi has confirmed that 91% of its fresh fruit and
vegetables are already Australian grown. Aldi will only look to source products
from overseas only when it cannot find the product it is looking for in
Australia, a policy that will remain in place as it expands its fresh offer.