Aldi Australia to invest in fresh

Date : 13 September 2016

Aldi in Australia has announced it will look to improve its fresh food offering over the next year, with a new buying process, more in-store innovation and Australian grown produce.

1. Centralised, long term and local supplier contracts

Aldi Australia is rolling out a new centralised buying model for fruit and vegetables. The new model will look to develop more longer term and flexible supplier agreements, as the retailer looks to improve the quality of its offer in-store. As well as streamlining the current process, the retailer will also look to source more products from within each state in order to improve product freshness and reduced shelf edge prices.

2. More space in-store for fresh food

The new process is part of broader developments by the retailer to enhance its offer, which includes store refreshes and broader ranges. Over the past 18 months, Aldi has been trialling new formats in Australia, such as its store at Manly Wharf, Sydney and the retailer aims to continue rolling out new stores that have more space dedicated to fresh and chilled products. As part of this, the Aldi will be overhauling how its displays fruit and vegetables, plus expanding its offer.

3. Australian first sourcing policy

The final part of its plans will see Aldi continue to source more products from within Australia, something we have seen evolve over the past few years. As part of an independant audit Aldi has confirmed that 91% of its fresh fruit and vegetables are already Australian grown. Aldi will only look to source products from overseas only when it cannot find the product it is looking for in Australia, a policy that will remain in place as it expands its fresh offer.