Japanese retailer Aeon has forayed into the ecommerce competition in Vietnam, selling imported Japanese products through its online website.
First launch in Ho Chi Minh City
The new website, AeonEshop.com, is designed as a business to consumer (B2C) platform, with the majority of its products imported from Japan. Aeon’s private label brand Topvalu will also be available for shoppers on the site.
AeonEshop plans to start operation in Ho Chi Minh City and later expand its delivery reach throughout Vietnam in the future. The company is expected to develop an English version website and a mobile app by mid-2017.
Ecommerce in Vietnam starts to take off
Aeon’s move follows its rival Lotte, a South Korean retailer, who launched its online store Lotte.vn recently.
Meanwhile, Thailand’s Central Group has taken over fashion-focused ecommerce site, Zalora, in Vietnam while Chinese ecommerce giant, Alibaba, enters the market by acquiring a controlling stake in Southeast Asian online retailer, Lazada Group, for US$1 bn.
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