Events and promotions presentations

Presentations

01/04/2015
As retailers and brands get in on the April Fools' Day trend, we pick out some of the best, false releases.
25/03/2015

Metro Inc in Canada has launched a number of personalisation tools as continued development of its digital ecosystem, including a personalised flyer.

24/03/2015
While retailers and manufacturers continue to compete on price, there are companies who are looking to deliver added value for shoppers without cutting prices. We consider five of the levers that are being used to offer added value, which we expect to see more of in 2015 and beyond.
24/03/2015
We explore the latest strategic developments by the key players to sharpen their position on value and what they mean for suppliers.
13/03/2015
In its third year of partnering with Comic Relief for Red Nose Day, we consider how Maltesers is looking to raise £1m for the charity.
27/02/2015

Intermarché has launched a monthly price initiative designed to help customers manage their budgets. Check out the slide for the key facts and IGD’s assessment.

17/02/2015
Ahold-owned Albert Heijn has launched a collectables promotional campaign that enables shoppers to receive free vegetable seeds for every €15 spent.
11/02/2015
In increasingly competitive environments, retailers and manufacturers are looking to offer innovative promotions in order to stand out from the crowd. In this insight presentation we highlight five of our favourites from 2014, lessons from which we believe will be emulated in 2015.
23/01/2015
We look at the new loyalty app by Bargain Booze, exploring what this means for customers and suppliers.
22/01/2015
Discounter Netto has teamed up with the Manchester Evening News, offering readers the opportunity to win a free trolley dash in the Heaton Park store.