Events and promotions presentations

Presentations

23/01/2015
We look at the new loyalty app by Bargain Booze, exploring what this means for customers and suppliers.
22/01/2015
Discounter Netto has teamed up with the Manchester Evening News, offering readers the opportunity to win a free trolley dash in the Heaton Park store.
13/01/2015
In January 2015, the Argentine government announced the fifth stage of the price-watch campaign Precios Cuidados. Check out this slide for the key facts and IGD’s assessment.
09/12/2014
We share our favourite global promotions, adverts and innovation in the build up to Christmas 2014.
08/12/2014
We consider how AEON is using its Mummy Card loyalty scheme to target mothers with children aged between 0-6.
27/11/2014
As Nutella celebrates its 50th anniversary, we look at how it is using social media to drive brand and shopper engagement.
14/11/2014
As a major sponsor of Movember, we explore how Gillette is promoting the event across multiple markets.
05/11/2014
Leading up to Netto’s first UK store opening, the Danish discounter gives locals in Leeds the chance to win £500 in a fun photo competition.
15/10/2014
As loyalty continues to rise up the agenda for many retailers and manufacturers, we consider five levers used in loyalty schemes, highlighting some of the recent global examples that we’ve seen…
03/10/2014
‘Counts for More’ is a new category management tool launched by PepsiCo. Offering points to independent retailers when they interact with the site, it adds a new element to the traditional category management approach by rewarding loyalty.