Events and promotions presentations

Presentations

24/02/2016
Auchan and Casino began 2016 by evolving their loyalty programmes to make them more appealing to shoppers. In this presentation we review the existing loyalty schemes operated by retailers in France and look at other strategies they are employing to engage with shoppers.
19/02/2016
We explore the latest developments as retailers step up investment in lower prices and work harder to drive footfall.
07/01/2016
We explore five key ways the UK’s discount players are creating opportunities to drive their current success forward in the grocery market.
01/12/2015
We saw Esselunga’s ‘Scegli il tuo sconto’ (choose your own discount) scheme in action in Milan. Check out this slide for the key facts and IGD’s assessment.
23/10/2015
With shoppers increasingly suffering from ‘promotional fatigue’, retailers and suppliers are looking to maximise the effects of fewer, bigger promotional events. We look at five strategies being used by both parties to turn events to their commercial advantage, both in and out of store.
07/10/2015

Cencosud has entered into a partnership with Dotz to manage the loyalty scheme for its Brazilian supermarket fascia Prezunic. Check out this slide for the key facts and IGD’s assessment.


15/09/2015
We highlight the latest strategic developments being implemented in the key areas of Christmas, targeting time-pressed parents and communicating food strengths and assess how individual retailer strategies are evolving.
01/09/2015
We consider the outlook for Spain and Portugal to 2020 and how retailers are competing to maximise the potential of recovering economies, while contending with shoppers’ demands for value and the growth of price-focused retailers.
11/08/2015
The T-Frutta app allows Italian shoppers to claim cashback when they purchase certain brands on promotion. Check out this slide for the key facts and IGD’s assessment.
08/07/2015
Shell in the Netherlands is collaborating with Unilever and Pathé Home Films to earn rewards when they fill up at its forecourts and purchase selected Unilever products.