Events and promotions presentations

Presentations

18/07/2016
Over the first half of 2016 we’ve been out and about in leading cash & carry’s and here we’ve brought together a selection of images to give a flavour of current activity in the segment, showing how suppliers and wholesalers are seeking to drive sales with their B2B customers.
11/07/2016
Ramadan has become a season of increased consumerism. Retailers and manufacturers need to understand how to take advantage of the opportunities it brings. Check out this report to see how businesses around the world capitalise on this festival for 22% of the world’s population…
22/06/2016
We examine the three key business areas which have been instrumental to premium UK grocery retailers’ growth post-recession and which will form the basis of their ongoing growth strategies. Read on for retailer inspiration and to identify the opportunities and challenges associated with with these retailers.
02/03/2016
Digital couponing platform Klikkapromo.it allows users to find the cheapest stores in the area and download digital coupons to use in-store. Download the slide for the key facts and IGD’s assessment.
24/02/2016
Auchan and Casino began 2016 by evolving their loyalty programmes to make them more appealing to shoppers. In this presentation we review the existing loyalty schemes operated by retailers in France and look at other strategies they are employing to engage with shoppers.
19/02/2016
We explore the latest developments as retailers step up investment in lower prices and work harder to drive footfall.
07/01/2016
We explore five key ways the UK’s discount players are creating opportunities to drive their current success forward in the grocery market.
01/12/2015
We saw Esselunga’s ‘Scegli il tuo sconto’ (choose your own discount) scheme in action in Milan. Check out this slide for the key facts and IGD’s assessment.
23/10/2015
With shoppers increasingly suffering from ‘promotional fatigue’, retailers and suppliers are looking to maximise the effects of fewer, bigger promotional events. We look at five strategies being used by both parties to turn events to their commercial advantage, both in and out of store.
07/10/2015

Cencosud has entered into a partnership with Dotz to manage the loyalty scheme for its Brazilian supermarket fascia Prezunic. Check out this slide for the key facts and IGD’s assessment.