Events and promotions presentations

Presentations

13/03/2013

As Tesco launches its Price Promise, we review the price matching initiatives across the UK market.

11/03/2013

Tesco has launched a new price guarantee across the UK and we’ve been in-store to assess the key features.

13/02/2013

Our ShopperVista research reveals a level of 'promotion fatigue' among shoppers. However, a number of initiatives in value communication and promotions are proving effective. We highlight five that have caught our attention and provide real life examples of how they are being implemented.