Events and promotions presentations


Brazil-based GPA’s Clube Extra is a multichannel rewards scheme that aims to put customers at the heart of strategy. Check out this slide for the key facts and IGD’s assessment.
M&S innovates and donates to UK charity MacMillan Cancer Support in September for the World’s Biggest Coffee Morning.
We explore the latest strategic developments by the key players to sharpen their position on value and what they mean for suppliers.
See how Ahold US’s Stop & Shop banner is encouraging shoppers to find out more about and try locally grown ranges, while also educating children about produce and offering them the chance to grow their own.
McColls’ ‘Plus’ card is the first national UK loyalty scheme tailored to the convenience channel, offering instant rewards and engagement, with no need for points or spend thresholds.  How does it work?  Find out here …
We share five ways that companies have engaged, inspired and delighted shoppers during the World Cup 2014.

We share our favourite products, promotions and events from World Cup 2014. Join the conversation at #worldcuppromos on Twitter.


With EDLP driven, market leader Mercadona setting the value benchmark in Spain, we review the strategies being employed by rivals to help them compete.


The myWaitrose scheme doesn’t offer its members points, but lots of other features that reward loyal behaviour – check out this one slider for the main facts and IGD’s assessment.

Today, price and promotional activity is the number one focus for retailers and manufacturers. We explore how focus may shift in the future, examine the shopper perspective and share some of our favourite global promotional innovation…