Events and promotions presentations

Presentations

08/12/2014
We consider how AEON is using its Mummy Card loyalty scheme to target mothers with children aged between 0-6.
27/11/2014
As Nutella celebrates its 50th anniversary, we look at how it is using social media to drive brand and shopper engagement.
14/11/2014
As a major sponsor of Movember, we explore how Gillette is promoting the event across multiple markets.
05/11/2014
Leading up to Netto’s first UK store opening, the Danish discounter gives locals in Leeds the chance to win £500 in a fun photo competition.
15/10/2014
As loyalty continues to rise up the agenda for many retailers and manufacturers, we consider five levers used in loyalty schemes, highlighting some of the recent global examples that we’ve seen…
03/10/2014
‘Counts for More’ is a new category management tool launched by PepsiCo. Offering points to independent retailers when they interact with the site, it adds a new element to the traditional category management approach by rewarding loyalty.
02/10/2014
Health and beauty retailer, Boots is running an event to drive early seasonal shoppers to its website.
29/09/2014
Carrefour Spain has launched a loyalty card – Tarjeta Joven Carrefour – aimed at the 18-30 age group. Check out this slide for the key facts and IGD’s assessment.
29/09/2014
Sainsbury’s has introduced new lower prices and made changes to Brand Match as it aims to compete harder on value.
25/09/2014
Slovenian market leader, Mercator is running a price matching campaign, which also benchmarks the discounters…