Events and promotions presentations


‘Counts for More’ is a new category management tool launched by PepsiCo. Offering points to independent retailers when they interact with the site, it adds a new element to the traditional category management approach by rewarding loyalty.
Health and beauty retailer, Boots is running an event to drive early seasonal shoppers to its website.
Carrefour Spain has launched a loyalty card – Tarjeta Joven Carrefour – aimed at the 18-30 age group. Check out this slide for the key facts and IGD’s assessment.
Sainsbury’s has introduced new lower prices and made changes to Brand Match as it aims to compete harder on value.
Slovenian market leader, Mercator is running a price matching campaign, which also benchmarks the discounters…
Brazil-based GPA’s Clube Extra is a multichannel rewards scheme that aims to put customers at the heart of strategy. Check out this slide for the key facts and IGD’s assessment.
M&S innovates and donates to UK charity MacMillan Cancer Support in September for the World’s Biggest Coffee Morning.
We explore the latest strategic developments by the key players to sharpen their position on value and what they mean for suppliers.
See how Ahold US’s Stop & Shop banner is encouraging shoppers to find out more about and try locally grown ranges, while also educating children about produce and offering them the chance to grow their own.
McColls’ ‘Plus’ card is the first national UK loyalty scheme tailored to the convenience channel, offering instant rewards and engagement, with no need for points or spend thresholds.  How does it work?  Find out here …