Events and promotions presentations

Presentations

13/03/2015
In its third year of partnering with Comic Relief for Red Nose Day, we consider how Maltesers is looking to raise £1m for the charity.
27/02/2015

Intermarché has launched a monthly price initiative designed to help customers manage their budgets. Check out the slide for the key facts and IGD’s assessment.

17/02/2015
Ahold-owned Albert Heijn has launched a collectables promotional campaign that enables shoppers to receive free vegetable seeds for every €15 spent.
11/02/2015
In increasingly competitive environments, retailers and manufacturers are looking to offer innovative promotions in order to stand out from the crowd. In this insight presentation we highlight five of our favourites from 2014, lessons from which we believe will be emulated in 2015.
23/01/2015
We look at the new loyalty app by Bargain Booze, exploring what this means for customers and suppliers.
22/01/2015
Discounter Netto has teamed up with the Manchester Evening News, offering readers the opportunity to win a free trolley dash in the Heaton Park store.
13/01/2015
In January 2015, the Argentine government announced the fifth stage of the price-watch campaign Precios Cuidados. Check out this slide for the key facts and IGD’s assessment.
09/12/2014
We share our favourite global promotions, adverts and innovation in the build up to Christmas 2014.
08/12/2014
We consider how AEON is using its Mummy Card loyalty scheme to target mothers with children aged between 0-6.
27/11/2014
As Nutella celebrates its 50th anniversary, we look at how it is using social media to drive brand and shopper engagement.