Events and promotions presentations

Presentations

04/11/2021
In this report, we explore how retailers and brands globally created a memorable Halloween in 2021.
22/10/2021
This year we spotted retailers in the UK stocking Christmas products earlier than usual.
23/09/2021
We explore how and why Sainsbury's is launching lower personalised prices for users of its SmartShop and Nectar apps. This report also looks at what the launch tells us about the development of Sainsbury's Food First and Brands that Deliver strategies and compares it to other loyalty scheme initiatives in the UK.
09/09/2021
This back-to-school season is expected to be a strong period for retailers and brands, as parents feel more hopeful and confident about this school year. We highlight five key back-to-school themes including, focus on health, making shopping easy and exciting brand partnerships.
02/09/2021
With COVID-19 restrictions having eased over the summer, retailers and brands in the UK have looked to create a memorable season and boost shopper spending. In this report, we highlight six key themes from the summer, including, spotlighting popular categories, activating the staycation trend, and offering engaging experiences.
24/08/2021
After a period of comparative inactivity, loyalty programmes are coming back into focus as retailers look to collect data to support long-term growth.
13/07/2021
We explore five ways retailers and brands in the UK looked to engage and excite shoppers during the UEFA Euro 2020 championship. This includes best-in-class instore execution, showcasing popular categories and driving at-home spending.
23/06/2021
We explore the best-in-class in-store activation for Father’s Day, 2021 in the UK and highlight five key themes, from gifting solutions to linking other events.
19/05/2021
This report explores five key trends this Ramadan and Eid al-Fitr, including taking inspiration from other events and the growing demand for food delivery. Learn how retailers and brands engaged shoppers and looked to boost sales during the season.
30/03/2021
Around this time last year, many countries globally were busy dealing with the outbreak of the COVID-19 pandemic, with shoppers’, therefore, focused less on Easter celebrations. Despite the pandemic’s effects still being felt in many countries, brands and retailers are looking to inspire and excite shoppers this Easter to help create a memorable event.