05 January 2017
REMA 1000, discount banner of Norway’s Reitangruppen has launched a new loyalty programme, Æ, today (5th January). Competitors NorgesGruppen and Coop Norge were quick to respond, with loyalty scheme enhancements of their own.
Benefits: 10% off frequent purchases & fresh produce
10% discount on ten frequently purchased items
10% discount on fresh produce
Dedicated app, Æ