Events and promotions news  

05 January 2017
REMA 1000, discount banner of Norway’s Reitangruppen has launched a new loyalty programme, Æ, today (5th January). Competitors NorgesGruppen and Coop Norge were quick to respond, with loyalty scheme enhancements of their own. Benefits: 10% off frequent purchases & fresh produce 10% discount on ten frequently purchased items 10% discount on fresh produce Dedicated app, Æ Commen...
05 January 2017
Poundland has started the new year with its first ever sale, allowing shoppers to pick up products at half price following the costly Christmas period. Products reduced to 50p Poundland has cut the price of several core products by 50p from 1st January 2017. These include household brands such as Dolmio, Heinz, McVities and more. Beyond grocery, Poundland is focusing its new year sale on be...
04 January 2017
Morrisons has launched a new wave of its Price Crunch campaign to capture the attention of cash strapped shoppers looking for savings after Christmas indulgence. Fresh products targeted The new activity focuses on fresh lines and everyday essentials, with around 800 prices cut by an average of 19%. Example price cuts include beef meatballs falling from £2 to £1.77, a twin pack of avocados f...
20 December 2016
IGD visited Carrefour’s Christmas pop-up store opened in Central Madrid. The outlet was launched on 7 December in the fashionable Malasaña neighbourhood and remained open until 20 December. The store sells a range of household, textile and organic products largely aimed at Christmas from Carrefour’s Home, Tex and Bio private ranges. The store is open from 10:00 to 21:00, Monday to Sund...
28 November 2016
Lidl has opened its first pop-up restaurant in Spain. Located at the emblematic Capitol Cinemas in Central Madrid, the retailer opened the restaurant between 25 to 28 November, offering a menu created by Michelin star chef Sergi Arola using items from its ‘Deluxe’ range. Lidl gave premiere treatment to the event at the Capitol Cinemas on Madrid's iconic Gran Via. Source: IGD Resea...
24 November 2016
Three years on from Asda bringing Walmart Black Friday to the UK, retailers are deploying learnings from previous experience to create an event that attracts pre-Christmas footfall without disrupting store operations or risking customer disappointment.   Here we round up the activities of the major players. Tesco: Event extended to 11 days This year Tesco has broadened its Black Friday ev...
21 November 2016
Lidl has launched a new and innovative price campaign that encourages Twitter users to tweet about Lidl's products in order to lower their price in the run up to Christmas. The Lidl Social Price Drop The Lidl Social Price Drop (LSPD) will run from Monday 21st November to Saturday 17th December. During this four-week period, a new product will be announced every Monday on Twitter at 8am...
21 November 2016
At a presentation to investors last week, Tesco provided new detail about the six strategic drivers it revealed at last month's interim results presentation. Below we summarise the key points: 1. Creating a differentiated brand Having made good progress in restoring customer trust in Tesco since he took charge of the group, Dave Lewis spoke of how Tesco's adoption of the "Five P's" model is...
09 November 2016
We round up the latest developments from Dansk Supermarked, including the retailer's extended private label range and new partnership with wine app, Vivino. Private label extends in organic and free-from Dansk Supermarked is extending its Levevis private label range to meet changing consumer trends. As part of the expansion, the retailer will expand the range from 220 to 360 products, f...
07 November 2016
According to German publication Lebensmittel Zeitung, Aldi is preparing to launch online in China. First market to trade exclusively online If and when Aldi launches in China, it will be the first time that the discounter has entered a market with an online-led strategy. It seems Aldi wants to do things differently as it enters the Asia market, and will use nearby Australia where it ...