Events and promotions news  

24 November 2016
Three years on from Asda bringing Walmart Black Friday to the UK, retailers are deploying learnings from previous experience to create an event that attracts pre-Christmas footfall without disrupting store operations or risking customer disappointment.   Here we round up the activities of the major players. Tesco: Event extended to 11 days This year Tesco has broadened its Black Friday ev...
21 November 2016
Lidl has launched a new and innovative price campaign that encourages Twitter users to tweet about Lidl's products in order to lower their price in the run up to Christmas. The Lidl Social Price Drop The Lidl Social Price Drop (LSPD) will run from Monday 21st November to Saturday 17th December. During this four-week period, a new product will be announced every Monday on Twitter at 8am...
21 November 2016
At a presentation to investors last week, Tesco provided new detail about the six strategic drivers it revealed at last month's interim results presentation. Below we summarise the key points: 1. Creating a differentiated brand Having made good progress in restoring customer trust in Tesco since he took charge of the group, Dave Lewis spoke of how Tesco's adoption of the "Five P's" model is...
09 November 2016
We round up the latest developments from Dansk Supermarked, including the retailer's extended private label range and new partnership with wine app, Vivino. Private label extends in organic and free-from Dansk Supermarked is extending its Levevis private label range to meet changing consumer trends. As part of the expansion, the retailer will expand the range from 220 to 360 products, f...
07 November 2016
According to German publication Lebensmittel Zeitung, Aldi is preparing to launch online in China. First market to trade exclusively online If and when Aldi launches in China, it will be the first time that the discounter has entered a market with an online-led strategy. It seems Aldi wants to do things differently as it enters the Asia market, and will use nearby Australia where it ...
02 November 2016
We round up the latest developments from Denmark including Coop Danmark's trial of franchising, Dansk Supermarked's new loyalty scheme and the popularity of REMA 1000's new shop and delivery service. Coop Danmark: Irma trials franchising Coop Danmark is launching its first franchised Irma store. Commenting on the development, chain director Søren Steffensen said, 'We want to break new g...
27 October 2016
Waitrose is trialling a new meal-for-tonight kit in order to meet more shopper needs as in-store missions and the need for convenience continue to evolve. Dinner for Tonight to test demand for 'ultra' convenience The new concept has been named 'Dinner for Tonight' and provides a recipe and ingredients for a meal for two. To ensure the concept is relevant and exciting, Waitrose has inc...
27 October 2016
Having delivered a more challenging performance last quarter, we look at Target’s plans to drive growth through the holiday season with a mix of new products, a new in-store experience and price and promotional activity. Intensifying competition as holiday season approaches Although Target had been delivering an improved performance over the last two years, comparable store sales fell by 1...
20 October 2016
As the first SPAR China Congress opens, underlining the retailer’s growth in that key market, we look at developments from operators in India, Croatia, Hungary and the Netherlands. SPAR to grow in focus market of India As part of the opening ceremony of its fourth store in Hyderabad and 18th overall, SPAR Hypermarkets’ managing director, Rajeev Krishnan, has set out the retailer’s short te...
14 October 2016
In this update, we look at what has happened at retailers across the region in the third quarter of 2016, including market entries & acquisitions, new store concepts, online & technology developments, loyalty enhancements and new appointments. MARKET ENTRIES & ACQUISITIONS Albania –  SPAR has opened its first stores in the country in partnership with Balfin Group, making Albania the 4...