Events and promotions news  

08 February 2018
Ahead of Shrove Tuesday, we round up our favourite initiatives this year. Iceland: Value bundle deal The first pancake day activity we spotted this year was from Iceland. Shoppers who buy a £5 pancake pan can add pancake mix, spray oil, and a choice of toppings to their basket for free. It's conveniently cross merchandised in-store, and available as a bundle deal online. Source: IGD Res...
10 October 2017
We look at how Carrefour has, over the last month, extended its price guarantee and joined with producers to sell ‘forbidden fruit’ in France, while in Italy it has launched a new private label line. Price guarantee extended in France… Local trade publication Lineaires has reported Carrefour has extended its low-price guarantee to ‘ favourite French products ’. The initiative sees it expand...
08 August 2017
From Waitrose's first Summer Festival to Sainsbury's sunset billboards, grocers are helping customers celebrate the best of the season and bringing their brands to life in-store and beyond. Waitrose launches first Summer Festival Waitrose is hosting its first Summer Festival at its Leckford Estate, a 4,000 acre estate originally owned by the John Lewis Partnership's founder. The event is...
05 July 2017
Tesco has introduced a raft of major changes to its long running loyalty scheme to increase its appeal to customers and renew its position at the heart of Tesco's customer proposition. Clubcard goes contactless The re-launch includes the introduction of a new look dark blue contactless Clubcard that enables customers to have points credited to their account by simply tapping their card at t...
27 April 2017
Ahold’s Peapod online service is collaborating with DinnerTime.com, a specialist meal planning service that supports busy households by creating customized recipes and associated shopping lists. The site can generate 10 million different meal combinations, while this development marks DinnerTime’s first transactional arrangement between it and a grocery retailer. How will the partnership work?...
27 April 2017
We share the latest developments from Albert Heijn, Jumbo and Detailresult Group, with a focus on convenience, loyalty, health and online. Albert Heijn’s develops urban convenience concept… Albert Heijn is reportedly developing a new urban convenience concept in  Eindhoven , which is due to open later year. The new store is expected to launch in the fashionable Strijp-S district, with the...
27 April 2017
Sainsbury's is to run its first "Nectar 10X Points Weekend" over the May Day bank holiday. 10 points for every pound spent The offer enables customers to earn 10 Nectar points for every £1 spent in-store or online and every litre of fuel bought (instead of the usual one point). The promotion will run from April 28th to May 1st. Announcing the activity, Sainsbury's head of marketing strategy...
24 April 2017
Southeast Asia’s biggest online marketplace Lazada, owned by Alibaba, has launched a new digital loyalty programme with RedMart, Uber and Netflix in Singapore. The loyalty programme The membership program, LiveUp, gives members access to rewards and discounts on online shopping on Lazada and its grocery arm RedMart, food delivery and Uber rides, as well as a free 6-month Netflix subscriptio...
19 April 2017
After getting rid of its orange ticket programme, which only rewards shoppers for a limited range of products, Woolworths Australia's simplified Rewards programme has won 9.7m members. Simplified reward scheme yields rich data The new loyalty program rewards shoppers with AU$10 (US$7.50) for every AU$2,000 (US$1,511) spent. Shoppers simply have to scan their card at the checkout to collect ...
18 April 2017
In different announcements, South Africa-based Pick n Pay is evolving its Smart Shopper loyalty programme, while separately it has said it is expecting its full year Headline earnings per share to increase by between 15% to 20%. Changes to Smart Shopper Evolving the scheme, Pick n Pay has said shoppers will need to spend ZAR200 (c. US$15.0) to get ZAR1 (US$0.07) back, versus ZAR100 (c. US$7...