Events and promotions news  

05 April 2017
We report on the latest news from Ahold USA including how it is working to appeal more to shoppers, as well as its innovation in private label. Promoting newness, value, relevance & online Amy Hahn, Ahold USA’s SVP of marketing spoke at New York’s 2017 Shopper Marketing Summit on how the combined Ahold Delhaize business is drawing on its strengths to appeal more to shoppers. Last year, i...
30 March 2017
As the new £1 coin is introduced, discount retailer Poundland has unveiled its new pricing strategy, however focus will remain on the core price point. New price points: 50p, £2 and £5 Poundland has introduced three new price points - 50p, £2 and £5 - taking it from a single-price retailer to a multi-price retailer following trials of  conditional spend in-store . Following customer resea...
28 March 2017
We review the latest developments from the Netherlands, with a focus on Albert Heijn, Picnic and Jumbo. This includes a focus on store formats, private label, online and promotions. Albert Heijn updates on pilot with BP… Albert Heijn launched its first AH to go stores in partnership with BP in the second half of 2016. This now includes six stores, with the majority in Randstad, with one...
23 March 2017
Following  confirmation of entry last November, Aldi has made the bold move of entering the Chinese market on Alibaba Group's B2C website, Tmall. Focus on five categories As communicated on Aldi's China corporate website , the Chinese offer spans five ambient categories: breakfast (17 SKUs), snacks (28 SKUs), wine (7 SKUs), organic (10 SKUs) and cooking (19 SKUs), with some lines mer...
21 March 2017
Colruyt has introduced a new loyalty scheme, Xtra and associated app, which can be used across its nine formats and online. This new scheme will replace the retailer’s existing Colruyt, Okay, Bio-Planet and Dreambaby loyalty cards. Colruyt will be issuing the new card to 3.7 million customers in Belgium and Luxembourg from April 4th. Making it more relevant for shoppers… The new app wil...
16 March 2017
We outline how Delhaize is celebrating its 150th anniversary in Belgium, as the retailer commits to refurbish 120 Belgian Delhaize stores in 2017 in line with a new concept and reveals a charitable private label promotion. Next phase in refurbishment programme Delhaize introduced its new store concept in Wezembeek-Oppem and Braine in 2014. Since then, new features have been introduced in an...
09 March 2017
We bring you a round-up of the latest new initiatives across some of Lidl's European markets that demonstrate ways in which the discounter is evolving. Germany: Lidl accepts contactless Girocard payments Since February 2017, Lidl now accepts contactless payments via the widely-used Girocard method in all of its German stores. By using NFC-capable (Near Field Communication) methose, Lidl sho...
06 March 2017
We round up the latest developments from the Netherlands including Jumbo’s new ‘digital supermarket’ and private label campaign, PLUS' 2016 results, Albert Heijn’s loyalty initiative, bol.com's new slogan and Bilder & De Clercq’s home delivery service. Jumbo presents ‘digital supermarket’ in Rotterdam… Jumbo has introduced a ‘digital supermarket’ design on the corner of a building in ...
16 February 2017
We bring you the key insights from a recent Reuters interview with Aldi UK CEO, Matthew Barnes, in which he discusses the discounter's continuing positive performance. Not suffering from retailers fighting back Matthew Barnes is not convinced that the supermarkets are closing the price gap with Aldi. The discount head claims that internal data shows the price gap is widening. According to B...
24 January 2017
Following Tesco's encouraging Christmas and Q3 results we explore the latest developments at the retailer that show how it plans to build on recent progress in the year ahead. Food Love Stories Following much work last year to enhance its own brand offer, 2017 has begun with Tesco emphasising its food quality credentials with renewed vigour. A new series of TV ads, "Love Stories brought t...