Events and promotions news  

13 August 2018
The summer months bring a whole host of opportunities to the grocery sector. We explore three of the key summer retail activation trends that we have seen this year. Barbeque inspiration Retailers have been concentrating on making barbeque ranges easy to shop to save shoppers time. Dedicated stands featuring mix-and-match deals are a great way to inspire shoppers. It is also important th...
26 July 2018
Coles is testing a new loyalty subscription service called 'flybuys max' that offers free home delivery, online video streaming, discounts on leisure and entertainment, plus cheaper fresh grocery products. Available via a monthly or annual sub The new service is available for AU$10 a month or AU$99 a year and includes unlimited free home delivery on Coles online orders over AU$50. Members c...
24 July 2018
Coles has launched a new collectables marketing campaign, featuring miniature toys of some of Australia's most iconic FMCG products. 30 miniature toys to collect, plus additional merchandise for sale The campaign started last week, whereby shoppers receive a miniature toy of a famous FMCG products for every AU$30 they spend. In total there are 30 toys to collect, alongside other merchandise...
05 July 2018
Sporting events will boost the global economy this summer as many join in with the competitive festivities. We explore the key retail execution trends associated with sporting events this summer. Retailer and brand campaigns Many retailers have been running competitions this sporting season. This is a great way to capture the competitive spirit of sporting events. Exclusive partnerships ...
14 May 2018
We round up the best retailer initiatives ahead of the Royal Wedding. Special editions A number of brands have revamped their product packaging to toast the occasion. M&S' Percy Pigs were rebranded to 'congratulations percy and penny', following the announcement that the pair had married. Their fun and affordable nature drives excitement around the event.       Source: IGD research...
27 April 2018
Walgreens launches new pilot programme in Gainesville, Florida. Optimised range, new services The format is initially being launched in 17 stores and customer feedback over the next 12 to 18 months will influence further roll out. Each store will feature an optimised product range with at least 20% fewer products on offer. Walgreens has extended its partnerships with third parties to ...
19 April 2018
As Waitrose announces plans to introduce 100 healthy eating specialists to shop floors across the UK, we review Waitrose's health initiatives in 2018 so far. Five health initiatives from Waitrose in 2018 so far 1. In-store healthy eating specialists: One hundred Waitrose colleagues will be trained to support shoppers seeking assistance on making healthier choices. The initiative launches ...
05 April 2018
Sainsbury's is trialling a new approach to Nectar that aims to 'redefine loyalty' by providing shoppers with personalised offers. Rewarding genuine loyalty Under the new digitally-led system, shoppers will no longer receive one point for every pound spent, but will instead be sent unique offers based on the items they purchase most often at Sainsbury's, how frequently they shop and how long...
21 March 2018
Sainsbury's has revealed a major pricing initiative, with prices lowered across a wide range of popular fresh and grocery items. Targeted price reductions The £150m price investment involves price cuts across 930 SKUs that span national brands and private label products. Sainsbury's estimates that a typical weekly family shop will be £4.95 cheaper as a result of the price cuts, a fall of 8%...
19 March 2018
Easter is a major event in the retail calendar, and is thus a key opportunity for retailers and suppliers to build excitement and encourage purchases. Here we explore the key UK trends for Easter 2018. Merchandising Many retailers have been installing impactful in-store theatre to build excitement and encourage spending. Window displays and front of store theatre draw shoppers in, whilst...