Events and promotions news  

05 July 2018
Sporting events will boost the global economy this summer as many join in with the competitive festivities. We explore the key retail execution trends associated with sporting events this summer. Retailer and brand campaigns Many retailers have been running competitions this sporting season. This is a great way to capture the competitive spirit of sporting events. Exclusive partnerships ...
14 May 2018
We round up the best retailer initiatives ahead of the Royal Wedding. Special editions A number of brands have revamped their product packaging to toast the occasion. M&S' Percy Pigs were rebranded to 'congratulations percy and penny', following the announcement that the pair had married. Their fun and affordable nature drives excitement around the event.       Source: IGD research...
27 April 2018
Walgreens launches new pilot programme in Gainesville, Florida. Optimised range, new services The format is initially being launched in 17 stores and customer feedback over the next 12 to 18 months will influence further roll out. Each store will feature an optimised product range with at least 20% fewer products on offer. Walgreens has extended its partnerships with third parties to ...
19 April 2018
As Waitrose announces plans to introduce 100 healthy eating specialists to shop floors across the UK, we review Waitrose's health initiatives in 2018 so far. Five health initiatives from Waitrose in 2018 so far 1. In-store healthy eating specialists: One hundred Waitrose colleagues will be trained to support shoppers seeking assistance on making healthier choices. The initiative launches ...
05 April 2018
Sainsbury's is trialling a new approach to Nectar that aims to 'redefine loyalty' by providing shoppers with personalised offers. Rewarding genuine loyalty Under the new digitally-led system, shoppers will no longer receive one point for every pound spent, but will instead be sent unique offers based on the items they purchase most often at Sainsbury's, how frequently they shop and how long...
21 March 2018
Sainsbury's has revealed a major pricing initiative, with prices lowered across a wide range of popular fresh and grocery items. Targeted price reductions The £150m price investment involves price cuts across 930 SKUs that span national brands and private label products. Sainsbury's estimates that a typical weekly family shop will be £4.95 cheaper as a result of the price cuts, a fall of 8%...
19 March 2018
Easter is a major event in the retail calendar, and is thus a key opportunity for retailers and suppliers to build excitement and encourage purchases. Here we explore the key UK trends for Easter 2018. Merchandising Many retailers have been installing impactful in-store theatre to build excitement and encourage spending. Window displays and front of store theatre draw shoppers in, whilst...
12 March 2018
Having been inspired by initiatives like ‘Meat Free Monday’ in the UK and '40 days without meat’ in Belgium, the Netherlands has run its first ‘week without meat' campaign . A variety of grocery retailers and manufactuers have partnered with the event, while 25,000 people have signed up to participate in the challenge. We highlight three tactics that retailers have adopted to activate the ...
13 February 2018
Valentine's day is a key retail event in the first half of the year, centred around treats following a health-focused January. Here we explore the key UK trends for Valentine's day 2018. In-store theatre Many UK retailers installed impactful in-store theatre for Valentine's this year. This builds excitement around the event, encouraging and reminding shoppers to spend on their loved ones...
08 February 2018
Ahead of Shrove Tuesday, we round up our favourite initiatives this year. Iceland: Value bundle deal The first pancake day activity we spotted this year was from Iceland. Shoppers who buy a £5 pancake pan can add pancake mix, spray oil, and a choice of toppings to their basket for free. It's conveniently cross merchandised in-store, and available as a bundle deal online. Source: IGD Res...