Events and promotions news  

09 September 2019
Lazada, Shopee and JD are holding sales named 9.9 (9 th September), 11.11 (11 th November) and 12.12 (12 th December) to boost revenues in the final quarter of this year. These online players are attracting shoppers well in advance to their platforms with vouchers and sneak previews of flash deals. Lazada smashes 2018 sales record in hours Lazada has exceeded its 2018 sales record for 9....
29 August 2019
Sainsbury's has launched new collector cards promotion, this time in partnership with Disney. 'Unlock the hero in you' theme Running from August 21st to October 2nd, the campaign brings together Disney, Pixar, Star Wars and Marvel characters, with 144 cards to collect. Based around the theme of ‘unlock the hero in you’, the album and cards include facts, games and challenges ranging from Ea...
27 August 2019
We identify common themes shaping Summer’s retail execution this year across events such as summer holidays, barbecues and back-to-school. Price and promotions: back-to-school value Seasonal promotions will ensure shoppers are more inclined to buy into the event. Casino offered price match on its back-to-school range. This will help Casino stand out for value, whilst discouraging sh...
08 July 2019
Lazada, the leading ecommerce platform in Southeast Asia, will launch a 24-hour Mid-Year Festival on July 12 across all its six markets. One-day sale designed to bring new tagline to life The sale is themed “Millions of deals your heart desires” in line with its refreshed brand idea “Go where your heart beats”. The new shopping event creates more fun for shoppers and encourages them to purs...
20 June 2019
JD.com and Alibaba reported record breaking results for the 18-day campaign, with sales value up by +26%YoY. The festival has evolved to be a major midyear ecommerce event 6.18 shopping festival, created by JD.com, now joined by Alibaba, has become a midyear event that can match the scale of the 11.11 global shopping festival. The total sales transaction reached a new high this year of U...
06 June 2019
For the 16 th year, the 18-day Mid-Year Shopping Festival which culminates on 6.18 has begun. This year, the online giant JD.com is focusing on social commerce and has launched WeChat group-buying in Hong Kong. Engaging shoppers beyond discounts in mainland China Last year, JD.com sold around CNY159.2bn (US$23bn) worth of products during the shopping festival. There are more than 50m produ...
17 April 2019
We identify common themes shaping Easter’s retail execution this year. Driving trade up IGD ShopperVista Research unveiled that 26% shoppers that have bought, or intend to buy Easter eggs, plan to buy luxury Easter eggs. This year, retailers invested heavily in premium private label ranges, driving trade up amongst these shoppers. M&S stood out for its private label luxury Easter eggs...
14 February 2019
We identify common trends shaping Valentine’s retail execution this year. Dine-in inspiration Meal deal for two mechanics continue to be a popular option at Valentine’s, with a wide range of choice across the market. Among those celebrating Valentine’s Day this year, the majority of UK shoppers (68%) are planning to eat at home, according to new Shopper Vista research. This enables retai...
31 January 2019
Reflecting on Veganuary, we round up our favourite initiatives this year. M&S: private label investment M&S invested in its first line of vegan food, ‘Plant Kitchen’. The 60-product range includes meals, snacks and ingredients. Investment in plant-based private label ranges is a great way to create a point of differentiation. M&S encouraged its loyal shoppers to try the range, offerin...
30 January 2019
The Italian government has proposed a bill to introduce mandatory origin-labelling for all food products. The bill, which is yet to be passed, would require manufactures to list on the product label the geographical origin of ingredients. 'Victory for farmers and consumers'… Ettore Prandini, president of the farmers’ association, Coldiretti, said that the initiative represents “a great vic...