Events and promotions news  

12 November 2019
Alibaba is celebrating its eleventh 11.11 Singles Day. We have been tracking the latest updates and developments. Here are the key highlights as the world’s largest global one day online shopping event. Summary and key highlights Total GMV recorded during the day CNY268.4bn (US$38.3bn), up 26% from last year Total number of delivery orders reached a new high at 1.292bn, up 24% from la...
12 November 2019
JD.com transaction volume exceeds CNY204.4bn for the 11-day sales event, held from 1 st to 11 th November. Achieving 27.9%YoY growth rate The total transaction volume reached CNY204.4bn, a 27.9%YoY growth rate when compared with last year’s result . Here is a selection of categories that delivered great performance: Beauty (11-day period): Overall category sales 79%...
31 October 2019
We identify common trends shaping Halloween retail execution this year, supported by our IGD UK Shopper Vista data. Frightfully popular Source: IGD ShopperVista; ALL shoppers, 23rd to 24th October 2019. 44% of all shoppers are planning on celebrating Halloween in some form this year. Preparing for trick-or treaters is the most common behaviour claimed by shoppers – three in four sho...
22 October 2019
As excitement builds for Halloween, we share three initiatives helping widen the event’s appeal, offer ease and an element of surprise to customers. Asda: appealing to all ages Asda’s online hub offers a range of Halloween promotions, targeted at adults. This includes an offer of 25% off when shoppers buy six or more bottles, widening the appeal of the event and driving basket size. Offe...
07 October 2019
Sobeys’ parent company, Empire, has formed a partnership with the Canadian Olympic Committee, enabling its family of brands to become the official grocer of Team Canada. Raising awareness of its family of brands This is the first time that a national grocer has formed a partnership with the Canadian Olympic team. The deal will help the retailer, which operates under a range of banners inclu...
09 September 2019
Lazada, Shopee and JD are holding sales named 9.9 (9 th September), 11.11 (11 th November) and 12.12 (12 th December) to boost revenues in the final quarter of this year. These online players are attracting shoppers well in advance to their platforms with vouchers and sneak previews of flash deals. Lazada smashes 2018 sales record in hours Lazada has exceeded its 2018 sales record for 9....
29 August 2019
Sainsbury's has launched new collector cards promotion, this time in partnership with Disney. 'Unlock the hero in you' theme Running from August 21st to October 2nd, the campaign brings together Disney, Pixar, Star Wars and Marvel characters, with 144 cards to collect. Based around the theme of ‘unlock the hero in you’, the album and cards include facts, games and challenges ranging from Ea...
27 August 2019
We identify common themes shaping Summer’s retail execution this year across events such as summer holidays, barbecues and back-to-school. Price and promotions: back-to-school value Seasonal promotions will ensure shoppers are more inclined to buy into the event. Casino offered price match on its back-to-school range. This will help Casino stand out for value, whilst discouraging sh...
20 June 2019
JD.com and Alibaba reported record breaking results for the 18-day campaign, with sales value up by +26%YoY. The festival has evolved to be a major midyear ecommerce event 6.18 shopping festival, created by JD.com, now joined by Alibaba, has become a midyear event that can match the scale of the 11.11 global shopping festival. The total sales transaction reached a new high this year of U...
17 April 2019
We identify common themes shaping Easter’s retail execution this year. Driving trade up IGD ShopperVista Research unveiled that 26% shoppers that have bought, or intend to buy Easter eggs, plan to buy luxury Easter eggs. This year, retailers invested heavily in premium private label ranges, driving trade up amongst these shoppers. M&S stood out for its private label luxury Easter eggs...