Events and promotions news  

20 February 2020
Ahead of Pancake Day on February 25 th , we look at our favourite initiatives for 2020. Morrisons: stand-out value on key brands Jumping on the hazelnut train, Morrisons is offering a 1kg jar of Nutella for £3.50, regularly £5.75. Meanwhile, the smaller 400g Nutella is £2, down from £2.90. Shoppers can pick up the rest of their pancake needs for £2 or less, cross merchandising a gondola end...
18 February 2020
We round up some of our favourite initiatives from Valentine’s Day 2020. Flexing the meal deal mechanic: promoting premium Valentine’s Day is an opportunity to encourage trade-up with premium meal deals, increasing the price whilst upgrading elements of the deal. Marks and Spencer offered shoppers the option to trade up from prosecco to champagne for an additional £10, a great way to add ex...
11 February 2020
Whole Foods Market is hosting pop-up dinners in New York, Los Angeles, Austin and Atlanta to showcase its range of Italian products. An evening of discovery The retailer’s wine and culinary experts, along with Italian cheesemakers and prosciutto suppliers will host the ‘A Little Italy’ events. The one-night only dinners will feature an authentic, family-style meal composed of six courses. A...
30 January 2020
As January draws to a close, we review how retailers and suppliers have responded to this growing trend. We round up some of our favourite initiatives this year. M&S: significantly expanding the range Following the launch of its Plant Kitchen range last January, Marks & Spencer launched 100 new products in the range during Veganuary 2020. A key focus of the range is turning well-loved pr...
16 December 2019
Morrisons is the last of the major UK retailers to launch its Christmas ad.  Iceland For Iceland's Christmas 2019 campaign 'The Magic of Frozen', the retailer has partnered with Disney's Frozen, ahead of the release of Frozen 2 at the end of November. The ad uses several characters from the Disney film, with each sharing their favourite part of Christmas. The retailer returns back to ...
13 December 2019
At ICA’s Capital Markets Day, the retailer presented prioritised step-changes, which the Board of Directors will adopt for the next three years. The step-changes will replace ICA’s previous strategic priorities. Outlining the step-changes The following step-changes apply to all or large parts of the business: Common sourcing within ICA Gruppen Creating business value through AI and...
29 November 2019
We look at the first sales forecasts coming in for the Black Friday shopping event in the US. Ecommerce sales hit $4.2bn on Thanksgiving Day Data from Adobe Analytics revealed that ecommerce sales increased 14.5% to $4.2bn on Thanksgiving Day. This is the first time that sales through the channel have exceeded $4.0bn on this day. Large retailers, those with sales in excess of $1bn, saw the ...
26 November 2019
Including festive pop-ups, supporting sustainable shoppers and more... Festive pop-up shops Boots has launched its first pop-up "Bootique", supporting its Christmas marketing campaign to cater for different gifting needs. Located at 59 Greek Street in London's Soho, the temporary store is open for just one week. Built on the theme of Heels over Head, visitors can browse fragrances, chocolat...
18 November 2019
With many retailers starting their Black Friday promotions and deals early, we look at how this key shopping event is evolving in the US. Fewer shopping days Black Friday shopping traditionally takes place on the Friday after Thanksgiving Day. This year, the key shopping event is scheduled for November 29. However, many retailers are already running their Black Friday promotions, a signal o...
14 November 2019
Chinese consumers embraced voice ordering during this year’s global shopping festival. More than one million orders were placed through Alibaba’s Tmall Genie smart speakers on Monday 11th November. Growing popularity of smart speakers Voice ordering has become an increasingly popular way of shopping in China. Orders of grocery and household items placed through voice command on the 11th Nov...