Events and promotions news  

29 November 2019
We look at the first sales forecasts coming in for the Black Friday shopping event in the US. Ecommerce sales hit $4.2bn on Thanksgiving Day Data from Adobe Analytics revealed that ecommerce sales increased 14.5% to $4.2bn on Thanksgiving Day. This is the first time that sales through the channel have exceeded $4.0bn on this day. Large retailers, those with sales in excess of $1bn, saw the ...
26 November 2019
Including festive pop-ups, supporting sustainable shoppers and more... Festive pop-up shops Boots has launched its first pop-up "Bootique", supporting its Christmas marketing campaign to cater for different gifting needs. Located at 59 Greek Street in London's Soho, the temporary store is open for just one week. Built on the theme of Heels over Head, visitors can browse fragrances, chocolat...
18 November 2019
With many retailers starting their Black Friday promotions and deals early, we look at how this key shopping event is evolving in the US. Fewer shopping days Black Friday shopping traditionally takes place on the Friday after Thanksgiving Day. This year, the key shopping event is scheduled for November 29. However, many retailers are already running their Black Friday promotions, a signal o...
18 November 2019
Tesco is the latest retailer to launch its 2019 Christmas ad. Iceland For Iceland's Christmas 2019 campaign 'The Magic of Frozen', the retailer has partnered with Disney's Frozen, ahead of the release of Frozen 2 at the end of November. The ad uses several characters from the Disney film, with each sharing their favourite part of Christmas. The retailer returns back to its '#PowerOfFr...
14 November 2019
Chinese consumers embraced voice ordering during this year’s global shopping festival. More than one million orders were placed through Alibaba’s Tmall Genie smart speakers on Monday 11th November. Growing popularity of smart speakers Voice ordering has become an increasingly popular way of shopping in China. Orders of grocery and household items placed through voice command on the 11th Nov...
12 November 2019
Alibaba is celebrating its eleventh 11.11 Singles Day. We have been tracking the latest updates and developments. Here are the key highlights as the world’s largest global one day online shopping event. Summary and key highlights Total GMV recorded during the day CNY268.4bn (US$38.3bn), up 26% from last year Total number of delivery orders reached a new high at 1.292bn, up 24% from la...
12 November 2019
JD.com transaction volume exceeds CNY204.4bn for the 11-day sales event, held from 1 st to 11 th November. Achieving 27.9%YoY growth rate The total transaction volume reached CNY204.4bn, a 27.9%YoY growth rate when compared with last year’s result . Here is a selection of categories that delivered great performance: Beauty (11-day period): Overall category sales 79%...
31 October 2019
We identify common trends shaping Halloween retail execution this year, supported by our IGD UK Shopper Vista data. Frightfully popular Source: IGD ShopperVista; ALL shoppers, 23rd to 24th October 2019. 44% of all shoppers are planning on celebrating Halloween in some form this year. Preparing for trick-or treaters is the most common behaviour claimed by shoppers – three in four sho...
22 October 2019
As excitement builds for Halloween, we share three initiatives helping widen the event’s appeal, offer ease and an element of surprise to customers. Asda: appealing to all ages Asda’s online hub offers a range of Halloween promotions, targeted at adults. This includes an offer of 25% off when shoppers buy six or more bottles, widening the appeal of the event and driving basket size. Offe...
07 October 2019
Sobeys’ parent company, Empire, has formed a partnership with the Canadian Olympic Committee, enabling its family of brands to become the official grocer of Team Canada. Raising awareness of its family of brands This is the first time that a national grocer has formed a partnership with the Canadian Olympic team. The deal will help the retailer, which operates under a range of banners inclu...