Woolworths to launch latest Ooshies promotion

Nick Miles
Head of Insight - Asia Pacific
@RetailAnalysis

Date : 20 August 2020

Woolworths is set to launch its latest Ooshies collectables campaign on 26 August, with the exception of in Victoria due to the current COVID-19 lockdown in Melbourne.

36 Disney+ characters will be available for collection

The campaign will build of the Lion King Ooshies that it ran last year, with the new theme focused on the Disney+ that launched in Australia in November last year. When shoppers spend AU$30 or more in-store they will be able to collect nine Ooshies characters from each of the Disney+ Marvel, Star WarsTM, Disney or Pixar areas. The new promotion follows swiftly on from Coles launching its own Little Treehouse mini books collectables promotion. Whilst in response to previous negitive publicity about offering plastic toy promotions, Woolworths will use its partnership with TerraCycle to offer recycling of unwanted toys. 

More magic, surprise and delight for customers...

Woolworths Chief Marketing Officer, Andrew Hicks, said, “With families spending more time at home, possibly watching their favourite Disney+ movies or series, they can now enjoy Disney+ Ooshies as added value to their everyday shop at Woolworths. It’s been a difficult year as Australians navigate the challenges of the pandemic, so our goal by partnering with Disney once again is to bring more magic, surprise, and delight to our customers."