M&S relaunches loyalty programme

Date : 02 July 2020

Laura Jacobson

Head of Insight - RA UK

The long-awaited relaunch of Sparks promises shoppers "good things happen every time you shop". Digital-first approach M&S's 7m loyalty programme members will experience the changes next week. Personalisation and instant rewards are at the heart of the new proposition, in a shift away from…
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