Mother’s Day 2021: in-store activation in the UK

Date : 09 March 2021

Sabira Habib

Retail Analyst

We look at some of our favourite in-store campaigns for Mother’s Day in the UK in 2021.

Tesco: ‘For Each and Every Mum’

Tesco is capturing shoppers’ attention with its vibrant and clear Mother’s Day campaign signage. It uses images of mothers and children to help encourage spending driven by emotions. It also makes it easier for shoppers to spot the relevant displays. 

Source: IGD Research

M&S: ‘Make Her Day’

Seasonal events offer great opportunities to excite shoppers and boost spend through new product launches. M&S is driving attention to its new Mother’s Day launches by positioning the products at the front of store and on stand-alone fixtures.

Morrisons: 'Making Mum Smile'

Morrisons offers shoppers easy inspiration with its cross-merchandising display. Using hang tags to help shoppers save time and easily locate the different gifting options, all in one place.

Source: IGD Research

Home Bargain: showcasing traditional gifting

Home Bargain offers shoppers a range of traditional Mother’s Day gifting options, such as senitmental keepsakes, jewelery and health and beauty products. It draws savvy shoppers’ attention to promotional products with its Star Buys sign.

Source: IGD Research

Want to know more?

  • Find out about more seasonal events here.
  • Check out Mother’s Day 2021, UK: six eye-catching initiatives here

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