Insights

Despite shoppers being focused on saving money so far this year, the Platinum Jubilee provided a boost for retailers as shoppers spent more on sweet treats, picnic items and alcohol. Shoppers exceeded their own expectations for the event across several factors. What could this mean for other events coming up in 2022? Here are the 3 key shopper behaviours that played out over the Jubilee weeken...

Father’s Day is an event honouring fatherhood and is celebrated on the third Sunday in June in most regions globally, including Europe and North America. In this article, we explore three ways retailers and brands are helping people celebrate the event. People plan to spend almost the same as last year According to the National Retail Federation (NRF), 76% of US adults are expecting to ce...

We spotlight three standout retailer initiatives from this year’s Mother’s Day, which was celebrated on 27 March in the UK. Sainsbury’s: exciting in-store brand activation Sainsbury’s partnered with Ferrero to create an impactful, spring-themed experience for Mother’s Day. The display was positioned at the front of the store, inviting customers to explore the Ferrero range. The retailer ...