What will Christmas 2021 look like?

After a challenging festive season in 2020, people are looking forward to a more normal and memorable Christmas in 2021.

Early Christmas in-store activation in the UK

In this report, we feature seven retailers and the strategies they are using in-store to boost spend earlier than usual in 2021. 

Halloween, 2021

In this report, we explore how retailers and brands globally created a memorable Halloween in 2021. We highlight five key themes, including, standout brand campaigns, bringing the event to life in-stores and spotlighting key categories.

Latest News

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Walmart is partnering with Twitter to host livestream shopping as part of a broad programme of similar events this holiday season. The retailer is the first partner for the social media platform in the US for this type of event.

More News

Tesco, Asda, Sainsbury’s and Morrisons are the latest UK retailers to launch their Christmas adverts. These highlight the joys of celebrating Christmas with family and friends, which was a challenge in 2020. Tesco Tesco has taken a fun approach with its Christmas advert, spotlighting a woman with a ‘Nothing’s Stopping Us’ attitude this Christmas. It offers a humorous perspective to the ch...
As part of its plan to help consumers discover products through emerging forms of content, Walmart’s digital media division, Walmart Connect, is providing its brands with new ways to activate their campaigns this holiday season. Through its ‘content to commerce’ approach, Walmart Connect is offering a range of programmes that can be activated across its own digital properties, omnichannel integ...
Following trials with over 2,000 colleagues, Asda has announced that it is rolling out its Asda Rewards loyalty app trial to customers at 16 stores in West Yorkshire and the West Midlands. What are Asda Rewards? The Asda Rewards app allows customers to earn rewards when buy selected branded and own label 'star' products or complete an in app 'mission'. Rewards accumulate as a cash pot in th...
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Four forces of change

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