Insights

Around this time last year, many countries globally were busy dealing with the outbreak of the COVID-19 pandemic, with shoppers’, therefore, focused less on Easter celebrations. Despite the pandemic’s effects still being felt in many countries, brands and retailers are looking to inspire and excite shoppers this Easter to help create a memorable event.

In this report we explore five key themes and provide an overview of best-in-class Valentine’s Day retail execution in the UK and globally.

We look at how retailers and suppliers are adjusting their approaches this year. While campaigns focus on key pandemic themes, including the switch to virtual and a focus on community, they also reflect the restrictions on social gatherings which remain in place in many locations.