Japan: monthly trading data from 7-Eleven, FamilyMart and Lawson

Charles Chan
Senior Retail Analyst

Date : 13 October 2020

Monthly data updates from the three largest convenience chains in the world, 7-Eleven, FamilyMart and Lawson, focusing on sales, customer footfall and average customer spend in Japan. 

7-Eleven the first retailer to post positive monthly all store sales

Amongst the big three, 7-Eleven has been the first to post positive monthly all store sales this fiscal year. In September, it recorded growth of 1.1% YoY. FamilyMart and Lawson, however, continue to lag far behind at -5.5% and -8.8%, respectively.

Strong average spending per customer in September 

Focusing on initiatives that can boost average spend per customer remains important. For all three retailers, this increased significantly in September. FamilyMart, for example, posted strong sales growth in side dishes and desserts due to the launch of TV commercials for “Mother’s Kitchen”. During the long four-day weekend, starting September 19, sales of boxed lunches and confectionary improved. Furthermore, a rush in demand before the cigarette tax hike also boosted sales.

Customer footfall remains much lower than prior year

For the month of September, customer footfall was down -8.3%, -13.3% and -13.4% (YoY) for 7-Eleven, FamilyMart and Lawson, respectively.

September 2020 store numbers:

  • 7-Eleven Japan: 20,930
  • FamilyMart Japan: 16,642
  • Lawson Japan: 14,497

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