Ireland grocery market begins to accelerate

Lucy Ingram
Retail Analyst
@RetailAnalysis

Date : 20 October 2020

In the past 12 weeks to 4th October grocery market growth slowed to 11.9%, according to Kantar. However, in the last four weeks it once again increased, to 12.2%. This shows the impact on the market as shoppers once again prepare to spend more time at home due to increased restrictions. We look at these results in more detail.

Growth driven by Dublin

Dublin saw the strongest regional growth in this period, with sales growing 19.4%. This area has been in a level three lockdown since mid-September. This follows the pattern we have seen in the UK, where growth also began to accelerate in the previous four weeks. The pattern may show what will come in the future if increased restrictions continue.

Discounters continued to perform well

Lidl once again grew ahead of the market, with sales at +19.1% it was the fastest growing retailer. This was however a slowdown on the previous reporting period when it was +21.2%.

Aldi also saw double digit growth, with sales +11%. This was driven by increased basket size as shoppers each spent an average of €36.46 more in these 12 weeks.

Online adds €18.7m compared to last year

Online performance continued to be strong, with sales growing 75% in the four weeks to 4th October.

During this period we continued to see development in the channel as Dunnes expanded its delivery service.

Dunnes and SuperValu now have equal market share

With Dunnes fast growth in the period they have now reached parity with previous market leader Supervalu, who in turn has grown at a slower rate than competitors.

Detailed results

Total take home grocery consumer spend 12 weeks to 6th September 2019 12 weeks to 4th October 2020 % Change in value sales
Total outlets 100% 100% 11.9%
Total multiples 89.5% 90.0% 12.5%
Dunnes 22.6% 21.9% 8.7%
Tesco 21.1% 20.9% 10.7%
SuperValu 21.2% 21.9% 15.6%
Aldi 12.6% 12.6% 11.0%
Lidl 11.9% 12.7% 19.1%
Other outlets 10.5% 10.0% 6.2%

Source: Kantar

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