Spain: future developments and expansion plans

Lucy Bellotti
Retail Analyst

Date : 01 June 2020

Carrefour Spain revealed expansion plans for its Carrefour Express banner. Meanwhile, Amazon has extended its collaboration with DIA to expand its Prime service to more regions. Finally, Auchan highlighted the knowledge gained during the coronavirus (COVID-19) pandemic.

Carrefour Express continues expansion

Carrefour announced the expansion of its Carrefour Express banner. It will focus on convenience in urban proximities and extend its presence in Spanish regions where populations are less than 10,000. The retailer plans to expand its presence in Andalusia, the Basque Country, Catalonia, Extremadura, La Rioja, Madrid, Navarra and Valencia.

Carrefour Spain’s director of proximity and franchises confirmed it has 810 stores at the end of 2019, of which, 90% are operated by franchisees.

Amazon and DIA extend partnership

DIA is expanding its partnership with Amazon, extending its Prime service to Badalona municipality and surrounding areas. Amazon and DIA’s collaboration will allow Amazon Prime shoppers to order from La Plaza de Dia. The service is available in Barcelona, Madrid and Valencia.

Amazon claims Prime users will soon have access to several categories such as fresh fruit and vegetables, ambient, frozen and health and beauty, amongst others. Shoppers can order through the Prime Now app or, selecting same day delivery and a two hour timeslot.

Auchan Retail’s future developments

Auchan Retail has shared insights and its experience gained during COVID-19. Edgard Bonte, Auchan’s president, stated it has made a necessary transformation during the pandemic, whilst highlighting the significance of local suppliers. Bonte revealed its future developments will include:

  • Targeting new forms of consumption, increasing premium products, whilst balancing relationships
  • Auchan is committed to local suppliers for fruit and vegetables
  • The retailer is also focused on the opportunity to accelerate its conversion practices in commercial distribution

Bonte also says ‘it currently carrying out a civil law mission, feeding the nation, but we must think about tomorrow so as not to make the mistakes we have previously made’. The retailer has a duty to change hygiene and safety measures to constantly protect shoppers and employees.


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